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Research papers

Towards full diary audience measurement

The use of diaries as the single and unique source for radio audience measurement is perhaps the most used method all over the world. But it is expensive and affected by huge bias. How can bias be reduced and money saved? This paper presents research...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Johan Schockaert, Jean Pascal Robiéfroid
June 14, 2002
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Citation

Schockaert and Robiéfroid (2002a, June 14). Towards full diary audience measurement . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/towards-full-diary-audience-measurement-